Identify your ideal audience
Understand who you're trying to attract, what they're struggling with, and what they want to achieve.
Discover how to create content your ideal customers actually want to see, turn ONE idea into multiple authority-building social media posts, and build your own personalized AI assistant to make the entire process easier.

You don't need another pile of random posts.
You can publish beautiful graphics every day, create impressive carousels, and write dozens of AI-generated posts...
But if your content isn't speaking to the people who are interested in what you sell, what's the point?
Inside this practical, two-day live workshop, you'll build an audience-focused content strategy and the foundation of your own AI content creation system.
The right audience. The right content. A system you can reuse.
Understand who you're trying to attract, what they're struggling with, and what they want to achieve.
Find relevant content topics and angles that connect naturally to your products or services.
Turn your ideas into handwritten-style posts, infographics, carousels, comparison graphics, and authority-building content.
Create educational and insightful posts that demonstrate your expertise and help build trust.
Learn how to include relevant calls to action and guide interested prospects toward the next step.
Create a personalized system that understands your business, your audience, and your offers.
You'll leave with practical content assets, reusable prompts, an audience-focused content strategy, and the foundation of your own AI content creation system.
If you nodded along, you're not doing anything wrong. You've just been handed tools without a strategy. AI can make content faster — but faster random content is still random content.
What changes everything is knowing who you're creating for, what they need to hear, and having a system that makes it repeatable.
Understand your ideal audience, their problems and desires, and the content most relevant to them.
Turn simple ideas into professional posts, infographics, carousels, and handwritten-style graphics with AI.
Build a personalized AI content assistant that understands your business, audience, and offers.
Know exactly who you're talking to — instead of posting to "everyone" and reaching no one, you'll map the specific person your business serves and what keeps them up at night.
Never wonder what to post again — pull content ideas straight from your audience's real problems, questions, and desires, so every post has a reason to exist.
Turn ONE idea into a week of posts — learn a simple way to adapt a single insight into several formats, so you stop reinventing the wheel every morning.
Create infographics that look designed — without design skills, by guiding AI to turn your expertise into clean, scannable visuals people save and share.
Make handwritten-style posts that feel personal — the warm, human format that stands out in a feed full of polished stock graphics.
Build educational carousels people swipe through — structure your knowledge into step-by-step slides that teach, build trust, and keep attention.
Use comparison graphics to make your point instantly — "this vs. that" visuals that help your audience see the difference your approach makes.
Publish content that positions you as the expert — authority posts that show what you know rather than just telling people you know it.
Fix generic AI content in minutes — learn how to push AI past bland, robotic output into content that sounds like you.
Connect content to your offers naturally — include relevant next steps so interested readers know how to work with you, without pushy selling.
Write hooks your audience actually stops for — audience-specific openings built around what your people care about, not clickbait.
Build a personalized AI content assistant — an assistant set up around your business, audience, offers, and voice, so you aren't re-explaining yourself every time.
Plan 30 days of content in one sitting — walk away with a process for mapping out a full month, so you know what's coming instead of scrambling daily.
Create a repeatable content workflow — a step-by-step routine you can run again next month, and the month after, to keep content flowing.
6 PM UK / 1 PM Eastern / 10 AM Pacific
6 PM UK / 2 PM Eastern / 11 AM Pacific
US times differ on Sunday because UK daylight saving time ends on October 25.
Take a single insight — say, "the #1 mistake my clients make". With the right system, that one idea becomes a personal handwritten-style note, a scannable infographic, a step-by-step carousel, a before-and-after comparison, and an authority post — each tailored to your specific audience.
Anyone can type "write me 10 social media posts" into ChatGPT. The result? Content that could belong to anyone. The difference here is context.
Your personalized assistant becomes the engine of the system — so every new idea starts from what you know about your audience and business, not a blank page.
Work alongside the instructor in real time over two days, asking questions as you build.
See exactly how each format is created, so you can follow along and repeat it.
Start from proven structures instead of a blank chat box.
A clear, repeatable process that turns ideas into finished posts.
Configure an assistant that understands your business, audience, and offers.
A method to map out a full month of relevant content.
Rewatch any part of either session whenever you need it.
Peter's approach is simple: you learn by building. Rather than watching a slideshow of what AI can do, you'll be guided step by step through creating your own content and setting up your own assistant — with room to ask questions along the way.
The goal is that you leave not just inspired, but with real content assets and a system you can keep using.
TO CONFIRMNo. Everything is shown step by step, from the basics through to building your assistant.
No. You'll learn how to guide AI to create professional-looking visuals without design training.
Yes. It's designed for coaches, consultants, entrepreneurs, content creators, and business owners who want content that supports their business goals.
Yes. Day 1 includes hands-on creation of your own authority-building content.
Yes. Day 2 focuses on setting up a personalized AI content assistant around your business.
Recordings of both sessions are included, so you can catch up. Attending live gives you the chance to ask questions and build alongside the group.
TO CONFIRMYes, both session recordings are included. How long they remain available is still to be confirmed.
TO CONFIRMTo be confirmed — which tools are used and whether a paid plan is required will be shared before the workshop.
No. No workshop can guarantee results. You'll leave with a clearer strategy, practical content, and a repeatable system — results depend on how you apply them.
Both live sessions, step-by-step demonstrations, AI prompts and templates, content workflows, personalized AI assistant setup, the 30-day planning process, and recordings of both sessions.
$127
Both live sessions, AI prompts, templates, workflows, and recordings included.
Sat, Oct 24: 6 PM UK / 1 PM Eastern / 10 AM Pacific
Sun, Oct 25: 6 PM UK / 2 PM Eastern / 11 AM Pacific
The live sessions take place October 24 & 25 — join live to build alongside the group and get your questions answered.